Annual Premium Equivalent new business premiums1

Annual Premium Equivalent graph: 2010 – £3,485m, +23% on 2009 – £2,844m

European Embedded Value operating profit from long-term business2

European Embedded Value graph: 2010 – £3,840m, +20% on 2009 – £3,202m

European embedded value new business profit1

Embedded value new business profit graph: 2010 – £2,028m, +25% on 2009 – £1,619m

International Financial Reporting Standards operating profit based on longer-term investment returns3

Financial Reporting Standards graph: 2010 – £1,941m, +24% on 2009 – £1,564m

External funds under management

External funds under management graph: 2010 – £111.374bn, +24% on 2009 – £89.780bn
  1. Excludes Japan, which ceased writing new business in 2010.
  2. Including Solvency II implementation, restructuring, Asia development and Asia Regional Head Office costs.
  3. The Company has amended the presentation of IFRS operating profit for its US insurance operations to remove the net equity hedge accounting effect (incorporating related amortisation of deferred acquisition costs) and include it in the supplementary analysis of profit in short-term fluctuations in investment returns. 2009 amounts have been amended accordingly.
People on a street in Asia

Prudential Corporation Asia

  • Regional leader with more market leading positions in the life insurance and asset management sectors than anyone else
  • Well diversified platform as no one country, distribution channel or product drives performance
  • APE sales up 24 per cent to £1,501 million
  • New business profit up 24 per cent to £902 million
  • IFRS operating profit up 29 per cent to £536 million

Read the Asia business review

People on a tram


  • Record total APE retail sales of £1,164 million – highest level in Jackson’s history
  • Top three provider of variable annuities in US
  • Rated as a ‘World Class’ service provider for five successive years by Service Quality Measurement Group
  • ‘Highest Customer Satisfaction by Industry’ award from Service Quality Measurement Group

Read the United States business review

A woman walking alongside a bus

Prudential UK

  • Strength and investment performance of With-Profits Fund allowed Prudential to deliver strong annualised returns for policyholders
  • Retained ‘Five Star’ rating for excellent service in the Investment category at the Financial Adviser Service Awards
  • IFRS total operating profits up nine per cent to £719 million
  • Retail new business margin increased from 31 per cent to 35 per cent

Read the United Kingdom business review



  • M&G’s retail business was awarded the prestigious 2010 Global Group of the Year award at the 15th annual Investment Week Fund Manager of the Year Awards. This is the second time in three years that M&G has received this award
  • M&G’s institutional business was also recognised for its investment performance, winning the 2010 UK Asset Management Firm of the Year award at Financial News’ Awards for Excellence in Institutional Asset Management
  • Record full year profits of £246 million, 8 per cent higher than previous record achieved in 2008
  • External net fund inflows of £9.1 billion

Read the Asset management review



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